Update control

If you are planning to change or update the design of your website or online store, or its content management system, you should be aware that an improperly executed update is one of the most common reasons for losing Google rankings and organic traffic after an update. To ensure a smooth update, it is recommended to do it under the supervision of programmers or an SEO specialist.

What is important to know in order to safely update a website?

• When planning a website update with programmers, you should discuss the details of the update and find out if they plan to perform 301 redirects. If they do not plan to do so, you should contact an SEO specialist to prepare the redirection of existing website pages (URLs).
• When planning to change the website design with SEO specialists, it is recommended to coordinate the new design version to determine whether any important website elements that could have had a significant impact on organic traffic have been lost in the old design.
• If you plan to significantly reduce the number of certain pages on the new website or reduce the amount of content on the pages, you should be aware that this can also significantly reduce organic traffic.

What happens after a website is properly updated?

If the website or online store is updated correctly, there should be no drop in organic traffic. An SEO specialist should be able to identify the possible fluctuations in the first month after the update and identify the reasons for the loss of pages.

What is needed to perform the update properly?

Proper website updates require:

• Google Analytics data.
• Google Search Console data.
• Do all pages need to be saved during the update?

If the website is large, it may be recommended to save the pages that generate the most traffic, as well as pages that had external links, traffic, and positions. If the website is small, you can prepare redirects for all pages.

How can I check if the redirects have been done?

After the transfer, you can check this by adding the old URL endings to the domain. If the redirects have been done, the old URLs will automatically redirect to the new URLs. If the redirects have not been set up, a 404 error page will be displayed.

The cost of website update control depends on the number of pages being redirected. SEO specialist supervision during website updates can be ordered as a separate service.

Are you planning to update your website, online store, or change your CMS (content management system)? Would you like to find out if your website needs redirects and ensure a smooth update without losing positions and organic traffic? Contact us by phone at +370 656 87705 or by email at JLIB_HTML_CLOAKING