External SEO

External SEO refers to actions taken on the internet, rather than on your own website, to increase the number of keywords and rankings for that website in search engines.

During external SEO, a network of external links is created on the internet with the aim of helping the Google search engine prove that the website is an authority in the relevant field and deserves to be displayed in the SERP among the search results. External optimization is also known as building authority for a website.

External SEO includes:

Creating a network of links on the internet, taking into account the specifics of the website and the market in which it competes. There is no specific number of links that would be suitable for every market. By conducting competitor research, an SEO specialist can assess the current external SEO efforts of competing websites and estimate how many resources are needed to achieve certain keyword positions.

Depending on the optimization plan (Mini, Medi, or Maxi), certain external SEO actions are performed according to a pre-prepared plan, during which we use:

• collecting backlinks to your website using online databases;
• collecting backlinks to your website using certain periodic sources (e.g., classifieds portals);
• collecting backlinks to your website using related online sources;
• strategically disseminating information to create new keywords or search trends.

During external optimization, keyword positions are constantly measured, organic traffic changes are compared, and reports on the work performed are provided to the client. After implementing the pre-prepared plan, we take care of the results achieved and strive to improve them on a monthly payment basis. The price of standard external optimization, depending on the plan maintenance, can range from 200 to 400 EUR + VAT.

Properly performed external website optimization for search engines must be consistent with internal SEO and prove to search engines that your website has the most relevant/meaningful content for searchers on certain topics. We suggest imagining external SEO as the creation of a network of recommendations. Not all recommendations are equally valuable, and not all should be viewed positively.

Possible signs of poorly executed off-page SEO include: a high fluctuation of incoming links, large volumes of links from unrelated content sources, large volumes of links from geographically unrelated sources (e.g., websites from China), large volumes of links from websites with unclear purpose, category or content, large volumes of artificially generated social media engagement (for example, a high number of “fans” on Facebook but very low post reach and a strong drop-off in “likes”), large volumes of links from “dropped domain” websites, and other indicators that clearly show an artificially created backlink network.

Improperly performed SEO can (but does not necessarily) harm the website's rankings, result in penalties such as removal from search engines, and reduce the website's credibility ratings.

We consider the creation of a network that yields higher rankings with lower external capacity indicators (rankings achieved using fewer resources than competitors) to be very good external SEO.

Important information about external inbound links (backlinks or inbound links) in Lithuania:

• The number of informational website backlinks in Lithuania typically ranges from 60 to 200 sources.
• The number of backlinks to e-commerce websites in Lithuania typically ranges from 160 to 400 sources.
• During off-page SEO, the created backlink network tends to shrink naturally, losing about 30% of its links per month. Therefore, continuous monitoring and growth of backlinks is necessary to maintain rankings.
• To optimize the off-page SEO budget, an SEO specialist may recommend using the client’s own backlink acquisition channels that would be difficult for competitors to access.

Will external optimization alone be beneficial?

It is difficult to increase keyword positions and organic visitor traffic by collecting backlinks alone. The greatest benefit is achieved by optimizing the website both internally and externally. To achieve position growth, we recommend working on both the internal and external aspects, as this makes it easier to achieve positive change.

Not sure whether your website or online store needs off-page optimization, or are you certain that it definitely does? Get a personalized external SEO proposal now! Contact us by phone at +370 656 87705 or by email at JLIB_HTML_CLOAKING