Mobile SEO

Mobile SEO is the process of adapting a website for users of smartphones and tablets. Once mobile SEO has been performed on a website, its pages are indexed more easily, which affects the website's ranking on search engine results pages. This has become particularly important now that most websites have a mobile version that is indexed as the main version of the website (Mobile-first). This means that search engine results directly depend on the content of the mobile version of the website.

Why is mobile SEO important?

Currently, 95% of all mobile searches are performed on Google. When the desktop version of a website differs from the mobile version (the mobile version has less content and less data adapted for mobile devices), this has a significant impact on the website's ranking. In order to achieve high rankings, it is important to adapt the mobile version to SEO standards in a timely manner.

How to check if mobile SEO is properly implemented on a website?

• The website information is easily readable on all devices.
• When using a smartphone, all content on the website is visible.
• The website pages load quickly, both on the desktop and mobile versions.
• Internal links and redirects work flawlessly.
• The website's UX (User Experience) design is adapted to all devices you are found on.

If you want to check whether the website is optimized for mobile devices (mobile-first indexing), you can do so using the Mobile-Friendly Test tool.

What are the possible ways of presenting content on a mobile website?

Separate mobile version, where two separate versions of the website are created: one for desktop computers and one for mobile devices. Such a website determines which device the visitor is using and displays the version of the website that is most suitable for them. However, this strategy is outdated and rarely used.

Dynamic website version, where all website content remains at the same URL, but different versions of the page are displayed to users of different devices. This strategy is also not convenient enough, as each newly created page must be programmed for both mobile and desktop so that the system can identify whether the visitor using the website is using a phone or a desktop.

Responsive design is the most reliable method for mobile SEO. Such a website uses a responsive design, and the layout and content of the pages are optimized for the needs of each visitor and the device they are using.

What is important to know when optimizing a website for mobile devices?

What is the page loading speed?

To measure it, you can check the website loading speed using the Google tool – PageSpeed Insights. It will evaluate the website's loading indicators and provide a detailed list of errors with tips on how to fix them.

Is the content adapted for the mobile version?

The content needs to be adapted for users so that the text on the website is legible and appealing to the eye.
This can be done by using:

• a minimum font size of 14 (or larger: 15, 16);
• writing content in short paragraphs of 1-2 lines;
• the optimal line length is approximately 50-60 characters;
• using a text color that contrasts with the background color;

Are meta titles adapted for mobile devices?

Meta titles for mobile devices can be longer than those for the desktop version. For example, meta titles up to 70 characters can be used for the desktop, and up to 78 characters for the mobile version.

Important - if you see that more visitors are accessing your website via mobile devices, it would be useful to use extended meta titles.

Would you like to receive a personalized SEO proposal for your online project? Contact us by phone at +370 656 87705 or by email at JLIB_HTML_CLOAKING