When performing website optimization services, an internal website system audit is an integral part of the SEO service package. It is necessary to ensure that SEO efforts are not lost due to unforeseen circumstances: existing positions, visitor traffic from organic and other sources.
Why is an internal website audit and control necessary?
It helps to detect system "crashes" and quickly restore lost results (positions, traffic, conversions) that may arise due to:
- duplicate content issues;
- indexing issues;
- actions taken by competitors;
- inappropriate distribution of ANCHOR texts in external incoming links;
- an increase in the number of errors (it is especially important to respond if the errors occurred on working pages);
- etc.
What happens when "glitches" are detected?
- We inform the client about the fact and possible negative consequences;
- We determine what actions need to be taken to preserve SEO results or reduce the extent of damage;
- We provide a plan of necessary actions to preserve the existing SEO results or reduce the extent of damage.
What is done when checking the stability of the system on a monthly basis?
- changes in the positions of the main keywords are checked;
- organic visitor traffic is compared with the same month of the previous year;
- the number of indexed pages is monitored;
- the number and causes of website errors are checked;
- etc.
Internal system auditing is an important part of external SEO that helps achieve the client's goals and, in the event of unforeseen circumstances beyond the control of the SEO specialist, react quickly and restore lost results (positions, traffic, conversions).
Would you like to receive a personalized SEO service offer for your online project? Contact us by phone at +370 656 87705 or by email at JLIB_HTML_CLOAKING
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