Dynamic remarketing

Dynamic remarketing offers more opportunities because it shows ads to previous website visitors with specific products or services that visitors have already viewed on the website. If there is space left in the ad format, it is automatically filled with the most popular products, selected at random.

Why use dynamic remarketing?

• Ads are tailored to your products or services: you can combine your product or service distribution channel with dynamic ads that adjust the size of your ads to fill as many ad spaces as possible.
• Google Ads will take into account popularity and what visitors have viewed on your website. Using the main .csv, .tsv, .xls, or .xlsx distribution channel, it will extract products and services from your distribution channel, determining the best combination of products for each ad.
• Google Ads predicts which dynamic ad layout is most effective based on the previous visitor, destination, and platform where the ad is displayed.
• Real-time bid optimization: Using an advanced pay-per-click and conversion optimization tool, Google Ads calculates the optimal bid for each impression.

Remarketing campaigns can help you reach more of your audience. Machine learning is used to attract potential customers by predicting what buyers are looking for. Once the system determines what the user is looking for, it tailors the product to the user on your distribution channel.