SEO services for websites

The purpose of an informational website is to provide certain information on the Internet. Usually, the size of such websites is small, ranging from 1 to 100 internal pages. Internal SEO for websites that do not have a product catalog or search modules is not as complex as for online stores.

In competitive markets, the benefit of website SEO in attracting targeted visitors to the website's informational pages depends on the use of targeted content when planning the website, compared to competitors.

The most common mistakes on websites:

• Only a minimal amount of content is used.
• Too many keywords are prepared for a single working page.
• Working pages do not accurately match the visitor's search keyword.
• Use of duplicate content.
• Information pages are not indexed.
• A network of external links is created without properly prepared website content.

What is important to know when planning to start website optimization?

When planning to optimize a website, you need to know:

• The list of goods and services sold.
• Priority goods and services.
• What problems do the goods and services solve?
• Which direct competitors sell these products and services?

How to select keywords?

By choosing the most popular keywords with the highest number of searches, you can compete with the strongest market players who allocate large budgets to maintain their positions. Therefore, after researching keywords, depending on the client's goals, an SEO specialist may recommend choosing a larger number of keywords with fewer searches.

What should you be prepared for?

When starting optimization work during your season, you need to take into account that it will take several months for SEO results to appear before visitors find the site themselves through organic results. If the season has already started and it is important to be found "here and now," you can use Google Ads paid ads in Google search, supplementing them with a remarketing service.

After auditing the website according to the list of mandatory and recommended tasks, about 80% of the work may be programmatic. If the goal is not to maximize the internal SEO of the online store, but only to improve its visibility in Google search, we will provide a list of mandatory and recommended tasks. It is recommended that these tasks be performed by the developers of the online store.

It will be necessary to add content to the website according to the recommendations provided, so you will have to decide whether you can allocate internal company resources to this or entrust the content writing to us.

When to start planning SEO work?

SEO actions are definitely necessary:

• When you plan to update the design of your website.
• When you plan to change your CMS (content management system).
• When you cannot be found on Google search for your most important products or services.
• When your website is newly created.
• When you plan to expand your business to another country and need to assess whether there is demand for your product or service there.

Is it possible that your website does not need SEO work?

It is not recommended to invest in website SEO:

• if the most important categories of goods and services are not competitive in terms of price or quality.
• if the margin on the most important categories of goods and services is low and the investment in SEO will not pay off.
• If you think that your website only needs positioning and you do not want to add additional content to it.

Do you have or are you planning to create your own website? Get a personalized SEO offer now! Contact us by phone at +370 656 87705 or by email at JLIB_HTML_CLOAKING