Internal SEO

Internal SEO (also known as On-Page SEO or On-Site SEO) refers to actions taken within your own website to prepare it for Google standards, increase the number of keywords on that website by attracting more relevant traffic from organic sources, and improve its position in Google search results.

Who is internal SEO for?

Internal SEO is designed for both search engines and users to make it easier for them to:

• Assess what the website or online store is about.
• Assess whether the website or online store matches the search keyword.
• Assess the relevance of the website presented in SERP (search engine results page).
• Improve the visibility of the website or online store in Google search results.
• Optimize the website or online store so that it becomes visible with a larger number of keywords.
• Attract more potential customers to the website from organic search results.

What does internal SEO involve?

Keyword research and website structure creation

Based on the client's opinion, market trends, and our experience, we conduct keyword research, which allows us to prepare a clear website structure and explain how it will help achieve the desired goals. During the research:

• We determine which keywords could be used to attract target visitors to the website or online store.
• Based on the client's goals, we use keyword search volume tools to determine possible keyword combinations and select value-generating priority keywords.
• We prepare additional keyword combinations for organic growth.
• We agree on measurable keywords with the client.
• We plan the website structure for keyword combinations.

Website audit

During the website audit, we check for the most common internal SEO errors in the website structure:

• The level of the website's programmatic compliance with SEO requirements.
• The level of content preparation and compliance with SEO requirements.
• The most common mistakes and the most dangerous areas are checked.
• Preparation of the website's textual and visual content for search engine requirements (more precisely, for visitors).
• Preparation of website metadata to facilitate visitor search and website readability for search engines.
• Preparation of website structure for search engines and visitor requirements.
• Preparation of website indexability for search engines.
• The audit results are presented together with recommendations for programmers on how to fix the website/online store, according to a list of priority and recommended software changes.

After performing a website audit based on a list of mandatory and recommended tasks, approximately 80% of the work may be software-related. If we find errors during the audit, we correct them ourselves (if possible) or supervise the correction (if the errors are corrected by programmers). It is recommended that this work be performed by the developers of the online store.

Recommendations for creating a new website

When creating a new website, starting with internal SEO work can help avoid the most common internal SEO errors.

How does this work?

• Recommendations for a new website are provided after keyword research, agreeing on measurable keywords with the client, and planning the structure of the new website.
• Website developers are provided with a list of criteria for new website development according to Google standards, which the new website must meet (internal SEO at the beginning of website development avoids additional costs for software changes when the website is already operational and managed after the website audit).
• During the new website development stage, the design, website structure layout, and content placement on the website are coordinated with the supervision of an SEO specialist.
• The website's indexability is checked for search engines after the website is launched.

Internal SEO work and correction of errors identified during the audit

After the website audit, keyword research, and agreement on measurable keywords, the main internal SEO work is carried out, which brings about 70-80% of the benefits of internal SEO.

• We prepare meta data corrections.
• We prepare recommendations for the preparation of client texts: for achieving positions and expanding possible keyword samples.
• We prepare recommendations for the structure of internal website links (website tree).
• We prepare internal link texts (anchors).
• We prepare recommendations for preparing image files in accordance with SEO requirements.
• We perform a check of website pages and content indexing after internal website optimization work.

Competitor research

Competitor research helps to identify direct and indirect competitors and their actions in organic search. During this process:

• We evaluate the internal SEO of competing websites and online stores and provide recommendations for preparing the client's website and website development opportunities.
• We evaluate the external SEO of competing websites and provide insights necessary to achieve high positions in Google search results.

What to expect after internal SEO?

Once internal optimization has been completed, if the website is not new and already has a certain network of external links on the internet, you can expect an increase in rankings and visitor traffic.

Well-done internal website optimization should help searchers (people who enter keywords into search engines) find the information they need on your website. An SEO specialist must provide the client with a clear plan for utilizing their website, indicating the purpose of specific website pages and their goals and tasks in search engines.

Each specific page of the website must provide visitors with answers to specific keywords, help them quickly find the information they want on the website, or facilitate the understanding/indexing of the website's content by search engines. All other cases of internal optimization can be considered an attempt to manipulate loopholes in search engine algorithms and may be short-lived or even accompanied by penalties (loss of position or removal from search results).

What influences the price of internal SEO?

The price of internal SEO is influenced by the amount of metadata to be managed and the number of different system pages to be optimized. The amounts of metadata and system pages to be optimized are prepared according to the selected Mini, Medi, or Maxi optimization plans, i.e., up to 20, up to 50, or up to 100 website pages. The number of additionally optimized pages affects the price (if we prepare the data manually, rather than using our automated algorithms).

When performing internal website optimization, it will be necessary to add content to the website according to the recommendations provided, so you will have to decide whether you can allocate internal company resources to this or entrust the content writing to us.

To save money, the client can upload data and website texts to the website using internal company resources, or entrust the uploading of content and meta data to us.

Not sure if your website or online store needs internal optimization? Get a personalized internal SEO proposal now! Contact us by phone at +370 656 87705 or by email at JLIB_HTML_CLOAKING.