SEO specialist

An SEO specialist is a person who specializes in optimizing websites for search engines. An SEO specialist must have a good understanding of how search engines work, website production processes, the basics of content creation and reading, and be able to plan websites and create realistic (competition and expectation-based) strategies for their development in search engines.

The competencies of an SEO specialist include:

• Keyword research techniques.
• Analysis and use of Google Search Console and Google Analytics data.
• Use of external inbound link types and their anchor/alt distribution.
• Use of HTML elements for website optimization.
• Competitor evaluation and counterbalance strategies.
• Use of call-to-action on the website.
• Specifics of content management systems.

SEO Spiders SEO specialist service – direct consultations "here and now" on all issues of concern. Recommended before starting to create and develop online projects. Good advice can save you from making the wrong investment, justify or refute expectations, help you choose the optimal resources, or simply save you money.

Can I do SEO myself?

There is a lot of information on the internet about what SEO is and what you can do yourself. If the market in which your website competes is small and competition is low, you can perform basic actions yourself: try to prepare text content and organize visual information.

What challenges can you expect when doing it yourself?

If you have tried to do certain things yourself, you should note the following:

• Has the number of visitors to the website increased?
• Does the organic traffic you attract convert visitors into customers?
• Have you chosen the right keywords?
• Are you monitoring keyword positions from the same computer, or are you seeing the same positions when using Incognito mode?

If you just want to try to improve your website's visibility in Google search results a little, you can do it yourself using the SEO tips section. If the competitive market is strong, you will have to compete with other SEO specialists for visibility on the first page of Google search results, rather than with those who are trying to optimize their website on their own - the help of an SEO specialist is definitely needed. In competitive markets, backlinks and keywords alone are not enough. When optimizing a website, you need the insights of an SEO specialist to help you achieve the desired result.

When should you hire an SEO specialist?

The help of an SEO specialist is needed when:

• your website or online store competes in a highly competitive market;
• the target market for the product or service you are promoting on your website is the internet;
• the product or service you are offering is in demand on the internet;

SEO specialists use proven practices to implement SEO strategies in specific projects and analyze trends to improve search results. Search engines are constantly changing, so it is necessary to keep up with the latest news. The experience and professional intuition of SEO specialists allow them to optimize the website so that it converts as much organic traffic as possible.

During keyword research, if they see that the keywords requested by the client have high competition or are very generic and have a low probability of conversion, they can explain to the client why their desired keywords are unsuitable and offer a list of recommended keywords.

What can't an SEO specialist do?

• Achieve high results in a short period of time.
• Achieve high results at a very low price.
• Promise high "guaranteed" results.
• Be responsible for lost positions and visitor traffic if you have updated your website without informing your SEO specialist. i.e., you deleted product or category pages without doing a 301 redirect, you uploaded texts copied from other internal pages or websites to the website.
• Be responsible for server errors.
• Responsibility for website hacking (but must detect the problem and propose a solution).

Questions to prepare when getting ready to communicate with an SEO specialist:

• Does the website have the potential to earn money from the internet?
• What visitor growth can be expected?
• What keywords should be used?
• When will the results be visible?
• What actions are planned for the website?
• What markets have they worked with and what results have they achieved?
• How long have they been working in the field of SEO?
• How much involvement will be required from you in optimizing the website?
• How will you be informed about the work that has been done?
• Will they provide you with information and be able to explain why specific SEO recommendations are necessary?
• Is it possible to achieve more if you are already satisfied with the SEO results?

If you have good results after website optimization, consult with your SEO specialist on how you can further improve: increase organic traffic, attract new targeted visitors to the website. By taking additional steps to develop your website or content, you can expect a positive change of 30% to 200%.

Would you like to consult with an SEO specialist? Contact us now by phone at +370 656 87705 or by email at JLIB_HTML_CLOAKING