Google ADS advertising on the search network

Search Network campaigns (Google Search Network) – text advertising on Google search. Search Network advertising includes regular and dynamic ads. Regular ads are created manually by entering keywords and creating ads based on them. Dynamic ads are created by Google itself, i.e. using the content on your website to create relevant ads for your paid advertising campaign.

Where are ads displayed on the search network? Your ads will be displayed on the Google search engine when a user enters a similar keyword into the search box, which will take the user to your website through paid advertising. Ads are also displayed on Google partner websites.

The search network includes the following actions:

• Campaign settings – goals, budget, audience, location, and time;
• Advertisements;
• Keywords (match settings);
• Extensions;