Remarketing (repeat marketing)

Repeat marketing, also known as remarketing or retargeting, is a feature that enables the repeated display of image ads to people who have previously visited your website. Remarketing is one of the most effective features of Google Ads that you can use to increase the number of conversions made by website visitors or mobile app users.

Why choose remarketing campaigns? Remarketing allows you to reach website visitors and app users with a new message tailored specifically to them, helping you attract undecided potential customers and encourage them to complete their purchase. Your message is shown to these visitors when they browse other websites and apps in the Google Display Network, watch YouTube videos, search on Google, or use Gmail. This is an effective way to continue the process that began when visitors visited your website or app.

Remarketing – allows you to reach people who have previously visited your website or used your app. Previous visitors or users can see your ads while browsing websites that are part of the Google Display Network. Your ads would be visible on portals such as 15min.lt, delfi.lt, and others. The recommended remarketing budget to start with is €3 per day. We also recommend using image banners for remarketing.

What are the benefits?

• Reach former website visitors who have visited your website.
• Repeat reminders about certain goods or services.
• Increased website traffic.
• Special advertising for visitors.