Goal setting

When optimizing a website or online store, the most common goal is to get keywords to the top of Google's search results. It should also be noted that when optimizing a website, other goals may be set in addition to keyword positions.

Goals for optimizing informational websites and online stores:

• Growth in the positions of specific measurable keywords.
• Growth in the positions of a sample of selected keywords.
• Growth in organic traffic.
• Growth in organic traffic after excluding brand keywords.
• Growth in organic traffic after excluding bounce rate.
• Growth in purchases.
• Growth in electronic inquiries received.
• Growth in other set goals (conversions).

What is important when setting goals?

Before starting website optimization work, it is important to know:

• What goals the client has for the project.
• What metrics are used to evaluate the effectiveness of SEO services.
• What position the client wants to occupy in the market: whether they are more focused on dominating and leading the market or more focused on maximum return (optimal costs).

After discussing and evaluating these points with an SEO specialist, the specialist should help you set specific goals that will be measured when optimizing the website.

If setting website optimization goals is a challenge for you and you need the advice of an SEO specialist or would like to receive a personalized SEO service offer for your online project, please contact us by phone at +370 656 87705 or by email at JLIB_HTML_CLOAKING