Keyword research – structure creation

Keyword research – actions taken to identify current search trends and determine how people search online. Based on properly conducted keyword research, it is possible to create an optimal structure for a website or online store, develop a plan for keyword distribution on the website, and select the optimal scope of work for the project.

When should keyword research be used?

We recommend conducting keyword research before planning the structure of a website (ideally, before starting to build the website) or planning expansion and investments in a specific market. During this process, we determine which website pages are recommended to be created, what depth of categories and subcategories need to be prepared, and what informational pages would be useful for the website.

What value will this bring?

• When planning website content development, it is possible to determine which keyword combinations will help attract new visitors and increase organic traffic.
• When planning to enter a new foreign or local market, keyword research will help you determine whether there is demand for your service or product in that market.
  
  

How is keyword research conducted?

Keyword research can be conducted using various methods. Most often, keyword research is conducted using specific tools. One of these tools is Google's Google Keyword Planner. A Google account is required to use this tool. Without an active Google Ads account, the tool only allows you to see approximate monthly keyword searches for a specific country, city, or language.

If the market is narrow and even small keyword searches (up to keywords) are relevant, you can use Google search by entering manual keyword combinations in alphabetical order.

If you need to collect more different possible keyword combinations, you can use Keywordtool.io. The free version of the tool will allow you to select countries and languages and will show phrases, but will not show searches.

How much does keyword research cost?

Initial keyword research can be done in a few minutes (we recommend not paying for this), while detailed research (depending on the scope) can take up to 40 hours or more. In the Lithuanian search market, classic keyword research can usually be done in 2-6 hours.

It is usually ordered not as a separate service, but as part of internal SEO. When ordered separately, its price depends on the depth of the research, the number of pages on the website, and the number of research tools used.

SEO Spiders uses two keyword research methodologies: classic, with website structure creation – for planning the most important keywords on the website, and extended (sampling) – for broader use of search trends (recommended for larger projects or clients who want and are able to create content).

Would you like to receive a personalized keyword research proposal for your online project? Contact us by phone at +370 656 87705 or by email at JLIB_HTML_CLOAKING.