When optimizing websites, results are usually measured by the growth in keyword positions. Keyword positions may not be the only way to measure results, so when planning to hire an SEO agency, it is recommended to agree on how the results will be measured.
Possible relative measurements of results are:
- Change in the positions of specific keywords that have been agreed upon.
- Change in the positions of a sample of selected keywords.
- Change in organic traffic.
- Organic traffic minus brand keywords.
- Change in organic traffic minus bounce rate.
- Change in purchases.
- Change in incoming electronic inquiries.
- Change in other set goals (conversions).
What is the cost of measuring results?
The cost of measuring the SEO results of websites and online stores is usually included in the price of other SEO services.
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